Resources
Blogs.
Short, timely reads that keep you ahead of marketplace shifts and closer to owning your customers, your data, and your growth.
Latest Blogs
Foundations9 Min ReadHow to Start an Ecommerce Business.
The five decisions behind an ecommerce business, and why the one that matters most is how much you own.
Foundations8 Min ReadHow to Start an Online Store.
The five build steps of an online store, from platform to launch, on a site you own.
Foundations9 Min ReadEcommerce Platforms for Small Business.
The main platforms, compared through the one question that matters: will you rent the store or own it?
Ownership8 Min ReadDTC Companies: What They Get Right.
What DTC companies are, what the best ones share, and the lessons an Amazon seller can borrow.
Website8 Min ReadWordPress Web Design for Amazon Sellers.
What WordPress web design means for a product brand, and why we build the site you own on it.Free Push Roadmap
How Much of Your Brand Do You Actually Own?
A free 12 page PDF with the Ownership Scorecard. Score where your brand stands and see the move to owned ground mapped out.
Growth8 Min ReadWhat Is Google Shopping, and Why It Points to a Store You Own.
What Google Shopping is, how the listings work, and whose checkout the click lands on.
Website8 Min ReadWordPress vs Shopify: Which One Is Built for Content.
Which platform makes the better content engine for a brand that wants Google demand.
Ownership8 Min ReadWho Owns Your Customers, and Where the Answer Changes.
On Amazon the honest answer is not you. Here is what owning the customer takes.
Growth8 Min ReadLoyalty Programs, and the Customer You Get to Keep.
What a loyalty program does, when it pays for itself, and what it needs underneath.
Marketplace8 Min ReadWhat a Third Party Seller Is, and Whose Customer You Are.
What third party selling really means, and what the label quietly costs the brand behind it.Free Push Roadmap
How Much of Your Brand Do You Actually Own?
A free 12 page PDF with the Ownership Scorecard. Score where your brand stands and see the move to owned ground mapped out.
Marketplace8 Min ReadThe Amazon Brand Store, and the Store You Actually Own.
What a Brand Store gives you, and the domain, data, and customer it still withholds.
Growth8 Min ReadEcommerce Email Marketing: The One Channel You Own.
The channel with no algorithm between you and the buyer, and how stores use it.
Ownership8 Min Read