Resources
Ownership Blogs.
Customers, data, and the question of who really owns them.
Ownership Blogs
Ownership8 Min ReadDTC Companies: What They Get Right.
What DTC companies are, what the best ones share, and the lessons an Amazon seller can borrow.
Ownership8 Min ReadWho Owns Your Customers, and Where the Answer Changes.
On Amazon the honest answer is not you. Here is what owning the customer takes.
Ownership8 Min ReadWhat First Party Data Is, and Why Amazon Keeps Yours.
The customer data you collect yourself, why it beats rented audiences, and how sellers start.
Ownership8 Min ReadWhat the Best DTC Brands Do.
What the best DTC brands do differently, and what an Amazon seller can borrow from them.
Ownership8 Min ReadD2C Meaning: Are You Actually Direct-to-Consumer?
What direct to consumer really means, and what going direct hands back to the founder.Free Push Roadmap
How Much of Your Brand Do You Actually Own?
A free 12 page PDF with the Ownership Scorecard. Score where your brand stands and see the move to owned ground mapped out.