Free Cost Estimator
The Brand Website Cost Estimator.
Four questions, sixty seconds, and a straight cost range for a brand website, whichever way you build it. Including the way that does not involve us.
Estimated Build Cost
$0
- Monthly running costs$0
- Route—
- Sellers Push, fixed (founding)$1,799 to $3,999
Pick your four answers and press Estimate My Cost. Nothing you choose leaves this page.
How the Estimate Works.
Each route starts from a published 2026 market range: roughly $150 to $600 plus $30 to $80 a month on a DIY builder, $800 to $3,000 with a freelancer, and $1,500 to $6,000 with an agency. Your catalog size scales the range, direct selling adds checkout build work, and unready content adds copy and photography either in cash or in your own weeks.
The ranges are deliberately wide because honest ranges are wide: a five product redirect site and a forty product store are different projects. What the estimator refuses to do is pretend the answer is one number, or hide the DIY option because we happen to sell the agency one. Market rates drift, so we review these figures every few months.
For the full breakdown of where the money actually goes, the cost guide on our blog walks every line item, and our own packages are fixed and public for comparison.
Fair Questions
About the Estimate.
How Accurate Is the Estimate?
It is a realistic range, not a quote. The numbers come from published 2026 market rates for DIY builders, freelancers, and agencies, adjusted for your catalog size, direct selling, and content readiness. Real quotes move with scope, so treat the range as the honest neighborhood, then get a fixed number before you commit.
Why Does Selling Direct Cost More?
A redirect site sends buyers to your Amazon listing, so it needs no checkout. Selling direct adds cart, payments, tax, and order management, which is real build work on any route. It also changes what the site earns you: the margin and the customer stay with you on every direct order.
Is DIY Actually Cheaper?
In cash, usually yes. In practice you pay with weeks of your own time, a templated look, and monthly platform fees that never end. For a seller doing real volume, the honest question is whether those weeks are worth more spent on the business. Sometimes DIY is still the right call, and the estimator says so.
What Do Sellers Push Packages Cost?
Fixed and public: Spark at $1,799, Surge at $2,499, and Summit at $3,999 for founding clients, each a one-time project fee with the site fully owned by you. No hourly billing and no subscriptions. The packages page lists exactly what each tier includes.
The Bigger Picture.
The estimate hands you one number, and a number is only useful with a map behind it. These four pages are the map: what the platform holds, the model, and the library that walks you through it.
From a Range to a Plan.
The estimator gives you the honest neighborhood. The Push Roadmap gives you the order: a free 12 page PDF that maps the move from renting sales to owning a brand, so the site you budget for is the one worth building.
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